National Fragrance Day Feat. David Ecker

With so many fragrances on the market to choose from, finding your go-to scent—or let’s be honest, scents—can be a daunting task. That’s why we asked fragrance expert and TAMMIRA Personalizer David Ecker to teach us all a thing or two about how to identify scents we like and discover new favorites.


But before we dig in, there are two key concepts that will help you choose the right scent and lasting power for your individual preferences: Concentration Strength and Fragrance Families.

Concentration Strength

You’ve probably noticed that there are different types of perfumes and colognes available—most notably eau fraîche, eau de cologne, eau de toilette, and eau de parfum. But in case those words mean nothing to you, here’s a quick breakdown:

concentration strength

Eau Fraîche: These fragrances have a concentration of only 1-2% perfume oil. This is perfect for those who prefer lighter, more subtle aromas, or scents that fade within a few hours.

Eau de Cologne: Colognes have a slightly higher concentration of perfume oil, at 2-4%. Typically lasting 2-3 hours, these allow you to freshen up throughout the day or night.

Eau de Toilette: Also known as an EDT, these fragrances range from 5-15% perfume oil. This creates a bold (yet not overpowering) first impression that fades over 4-7 hours.

Eau de Parfum: The strongest concentration of perfume oil, EDPs come in at 10-20% and typically last for about 8 hours.

Fragrance Families

There are four main families of fragrance: Woody, Amber, Fresh, and Floral. Each of these families comes with its own set of subcategories to best describe the intricacies of the scent. Although there’s a lot of room for crossover between the different scent families, it’s a good idea to have an understanding of which type(s) you’re drawn to before you head out to the store or click “add to cart.”

Fragrance Families

That’s where fragrance connoisseur David Ecker comes in.

David has broken down each of the fragrance families with insightful information on common scent notes, the best times to wear it, and curated picks based on his 12 years in the industry.



Woody fragrances focus on resins and woods, such as Cedarwood, Gaiacwood, Papyrus, Sandalwood, Driftwood, Oud, Musk, and Benzoin.

These fragrances are likely to evoke feelings of adventure, confidence, power, elegance, and romance. Woody scents have a bold, rustic, outdoor appeal—creating a warm base for aromatic blends.

Ideal For: Afternoon & Night, Fall & Winter, Date Night, Brunch, Outdoors

David's Picks

Oud Wood by Tom Ford (Unisex)
Top Notes: Rosewood - Cardamom - Chinese Pepper
Heart Notes: Oud Wood - Sandalwood - Vetiver
Base Notes: Tonka Bean - Vanilla - Amber

Passage d’Enfer by L’Artisan Parfumeur (Unisex)
Top Notes: Ginger, Rose
Heart Notes: Frankincense, Lily, Oud Wood
Base Notes: White Musk, Benzoin, Cedar, Sandalwood

Jovan Musk For Men by Jovan (Men)
Top Notes: Carnation, Pepper, Amalfi Lemon, Lime
Heart Notes: Spices, Lavender, Amber, Mint
Base Notes: Musk, Woods

Versace Eau Fraiche (Men)
Top Notes: Lemon, Bergamot, Star Fruit, Cardamom, Brazilian Rosewood
Heart Notes: Cedar, Tarragon, Sage, Pepper
Base Notes: Musk, Woodsy Notes, Saffron, Amber, Sycamore



Amber fragrances (also known as Oriental) primarily rely on notes of amber, musk, sandalwood, and patchouli.

These fragrances are likely to evoke feelings of romance. Amber scents are attention-grabbers, with a warm base suitable for sensual blends.

Ideal For: Night, Spring, Fall, Date Night, Theater, Dinner

David's Picks

Euphoria by Calvin Klein (Women)
Top Notes: Pomegranate, Persimmon, Green Accord
Heart Notes: Black Orchid, Lotus, Champaca
Base Notes: Mahogany, Amber, Black Violet, Whipped Cream

Gucci Guilty by Gucci (Women)
Top Notes: Pink Pepper, Mandarin Orange
Heart Notes: Lilac, Peach, Jasmine, Raspberry, Geranium, Black Currant
Base Notes: White Musk, Amber, Patchouli, Vanilla

Eau de Cologne by Helmut Lang (Men)
Top Notes: Lavender, Rosemary
Heart Notes: Heliotrope, Lily of the Valley, Rose, Jasmine
Base Notes: Musk, Sandalwood, Cedar, Patchouli

Ambré Eau Fraîche by Baldessarini
Top Notes: Watermelon, Bergamot, Aromatic Spices
Heart Notes: Apple, Violet Leaf, Sage, Cypress, Nutmeg
Base Notes: Amber, Leather, Oak, Sandalwood



Fresh fragrances commonly feature notes of bitter orange, bergamot, grapefruit, yuzu, mojito, and grapefruit.

These fragrances are likely to evoke feelings of happiness. Fresh scents are engaging, energizing, and inviting.

Ideal For: Morning & Afternoon, All Seasons, Brunch, Games, Outdoors

David's Picks

Crab Apple Blossom by Clive Christian (Unisex)
Top Notes: Apple Blossom, Bergamot, Marine Notes
Heart Notes: Neroli, Green Rhubarb, Mint, Sugar Accord
Base Notes: Sandalwood, Driftwood

L’Eau de Toilette by Carven (Women)
Top Notes: Sweet Pea, Italian Lemon, Peony
Heart Notes: Freesia, White Hyacinth, Wisteria
Base Notes: Musk, White Woods, Sandalwood

4711 by Muelhens (Unisex)
Top Notes: Lemon, Bergamot, Orange
Heart Notes: Lavender, Rosemary
Base Notes: Neroli, Petitgrain

Eau des Vignes by Caudalie (Women)
Top Notes: Bergamot, Lemon, Neroli, Cardamom
Heart Notes: Pink Pepper, Sage, Lily
Base Notes: White Musk, Incense, Ambrox



Floral fragrances often include notes of magnolia, rose, honeysuckle, jasmine, osmanthus, and peony.

Flowery fragrances are likely to evoke feelings of passion and happiness. Floral scents are beautiful, enticing, and versatile enough for all-day, any-occasion wear.

Ideal For: Any Time, All Seasons, Any Occasion

David's Picks

Quelques Fleurs l’Original by Houbigant (Women)
Top Notes: Green Notes, Orange Blossom, Tarragon, Bergamot, Citruses
Heart Notes: Lilac, Jasmine, Lily of the Valley, Carnation, Rose, Tuberose, Ylang-Ylang, Violet, Heliotrope, Iris, Orris Root, Orchid
Base Notes: Oakmoss, Honey, Civet, Musk, Sandalwood, Amber, Vanilla, Tonka BeanHonorable Mention: Lalique by Lalique

Bright Crystal by Versace (Women)
Top Notes: Yuzu, Pomegranate, Ice
Heart Notes: Peony, Lotus, Magnolia
Base Notes: Musk, Mahogany, AmberHonorable Mention: Red Door by Elizabeth Arden

Eau de Pamplemousse Rose by Hermès (Unisex)
Top Notes: Grapefruit Accord, Orange
Heart Notes: Rose, Pink Florals
Base Notes: Vetiver

Flora by Gucci (Women)
Top Notes: Peony, Kumquat, Bergamot, Amalfi Lemon, Mandarin Orange
Heart Notes: Water Notes, Green Notes, Osmanthus, Rose
Base Notes: Sandalwood, Pink Pepper, Patchouli

Ready to Discover Your Signature Scent?

Now that you’ve learned about the different types of fragrances available, ask yourself which family (or families) of scent are most appealing to you. If you’re still not sure, or simply eager to step outside of your comfort zone and try something new, David is here to help!

Book a session with David on TAMMIRA for personalized recommendations based on your unique preferences and budget, or simply to learn more about fragrances. He truly has a wealth of knowledge on the subject and is happy to guide you in making a purchase you’ll love.

David currently offers the following sessions on the TAMMIRA app:

  • Fragrance Personal Shopper
    A 20-minute beginner session designed to help you discover fine fragrances and connect you personally with a sales specialist to cater to your fragrance needs.
  • App Based Interior Scenting
    A 20-minute session to learn about controlling your interior scent environment.
  • App Based Interior Scenting
    A 20-minute session to learn about controlling your interior scent environment.
  • Your Wedding Fragrance
    A 60-minute session for uncovering the perfect fragrance for your big day.
  • Unisex Fragrances
    A 40-minute advanced session designed to help you make informed unisex fragrance selections.
  • Deluxe Perfumery Experience (High End)
    A 40-minute beginner session to introduce you to high-end fragrances based on your lifestyle and preferences.
  • The Fragrance Advisor
    A 20-minute session on where to find value in fragrances, as well as where to test and purchase new fragrances.
  • The Fragrance Tour Itinerary
    A 20-minute fragrance shopping session based on your upcoming travel plans!
  • Discover Fragrance
    A 40-minute beginner session to learn the basics behind choosing and wearing personal fragrances.
  • Date Night Fragrance
    A 20-minute session on aligning your personality and intensity with your fragrance for an unforgettable date night.
  • The Fragrance Library
    A 60-minute session for budding fragrance collectors to discuss building or improving your personal collection.
  • Women’s Fragrances
    A 40-minute session dedicated to women’s fragrance recommendations.
  • Men’s Fragrances
    A 20-minute session dedicated to men’s fragrance recommendations.
You can follow David for more insight on all things fragrance by connecting on LinkedIn, TikTok, Instagram, Twitter, and Facebook.